Amazon Web Services > Case Studies > Yieldmo Uses AWS to Deliver Ad Engagement Data in Milliseconds

Yieldmo Uses AWS to Deliver Ad Engagement Data in Milliseconds

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 Yieldmo Uses AWS to Deliver Ad Engagement Data in Milliseconds - IoT ONE Case Study
The Customer
About The Customer

Yieldmo is a user-centered, design-driven, and data-powered tech company redefining digital advertising. Yieldmo products help marketers and publishers build deeper engagements with their customers.

The Challenge
  • Yieldmo needed to deploy this solution quickly because it wanted to include sessionization capabilities in its soon-to-be-launched data platform.
  • Plans for the capabilities of the new platform included in-depth insights into customer engagements, making campaigns more effective for advertisers, more profitable for publishers, and, ultimately, more relevant for consumers.
The Solution
  • Captures and sessionizes user interactions in real time, at scale, and without significant cost or operational overhead
  • Delivers ad-interaction data every 200 milliseconds
  • Gets more accurate ad viewability data
  • Gives mobile advertisers a better experience
Operational Impact
  • [Process Optimization - Real Time Alerts]

    Captures and sessionizes user interactions in real time, at scale, and without significant cost or operational overhead

  • [Product Improvement - User Experience]

    Gives mobile advertisers a better experience

Quantitative Benefit
  • Delivers ad-interaction data every 200 milliseconds

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