The Customer
Yieldmo
About The Customer
Yieldmo is a user-centered, design-driven, and data-powered tech company redefining digital advertising. Yieldmo products help marketers and publishers build deeper engagements with their customers.
The Challenge
- Yieldmo needed to deploy this solution quickly because it wanted to include sessionization capabilities in its soon-to-be-launched data platform.
- Plans for the capabilities of the new platform included in-depth insights into customer engagements, making campaigns more effective for advertisers, more profitable for publishers, and, ultimately, more relevant for consumers.
The Solution
- Captures and sessionizes user interactions in real time, at scale, and without significant cost or operational overhead
- Delivers ad-interaction data every 200 milliseconds
- Gets more accurate ad viewability data
- Gives mobile advertisers a better experience
Operational Impact
Quantitative Benefit
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