L’Occitane, a global beauty brand known for its sensorial, natural beauty products, was faced with the challenge of raising awareness for the opening of its new flagship store on Regent Street, London. The brand wanted to not only drive traffic to the new store but also educate consumers about its unique holistic beauty offerings. The new store was designed to offer customers a unique experience, engaging all senses and providing a retreat from the busy streets of Central London. The challenge was to create a campaign that would effectively communicate the brand's positioning and the unique offerings of the new store, while also attracting a significant number of visitors.