Pluralsight, a technology workforce development company, was grappling with lower growth than anticipated due to issues surrounding rep productivity. Despite having access to data on win rates and pipeline coverage, the company struggled to identify the behaviors that led to consistent, predictable revenue. Two key challenges stood in the way of Pluralsight’s growth targets: the quality of CRM data and inconsistent execution from their reps. The data in Salesforce, their 'single source of truth', was often biased or incorrect due to human error in data input. As the company rapidly expanded its sales force, rep productivity declined, leading to longer ramp times, lower pipeline generation, and lower billings and ARR growth than expected. The company had several hypotheses for these challenges but lacked concrete sales engagement data to validate them.