In the housing industry, around 60,000 small to midsize housing builders are creating images and calculating the estimated cost of each project based on the requirements of home owners. Due to the huge selection of products and options, it usually takes around one week and cost for users to create images using CAD tools in addition to picking out products from multiple vendor product catalogs.

The mats make a huge difference in how people view the company’s premises and the company itself. However, when the mats should be chosen, many people find it difficult to visualize how the mats would look in the premises.Lindström’s mat selection is also so large that viewing them all, let alone comparing alternatives, is challenging for many customers. In addition to the actual product selection, the sales consultants usually spend significant time in the back-office tasks like calculating pricing and data entry. 

There are endless ways to configure Montana modules. Whatever the room, the customer is able to find the perfect solution and thus fulfill the company’s slogan of ‘creating space for individuality’. The sheer number of available options used to be a challenge for Montana, because in practice the salespeople had to provide considerable guidance. The time from initial interest to final sale was long and involved extensive use of physical catalogs.But according to Jan Axelsen, store manager of Montana Store in Copenhagen, the biggest challenge was that the customer could only imagine what the assembled solution might look like in their own home. Would the color be right? And how would the modular configuration actually work in practice? There are without doubt some customers who were a little surprised when they opened their boxes.