A Banking Newcomer Leads the Way from Its Founding to GDPR Superstar with ARIS & Alfabet
公司规模
Large Corporate
地区
- Europe
国家
- United Kingdom
产品
- ARIS
- Alfabet
技术栈
- Enterprise Architecture Management
- Risk & Compliance Management
实施规模
- Enterprise-wide Deployment
影响指标
- Customer Satisfaction
- Productivity Improvements
技术
- 应用基础设施与中间件 - API 集成与管理
- 应用基础设施与中间件 - 数据交换与集成
适用行业
- 金融与保险
适用功能
- 商业运营
用例
- 监管合规监控
- 过程控制与优化
服务
- 软件设计与工程服务
- 系统集成
关于客户
The customer is a bank founded in 2010, which became the first new mainstream bank to go to market in the U.K. in more than 100 years. It has achieved phenomenal growth in a notoriously tricky market, mainly by acquiring customers from its rivals through focusing on the in-branch user experience. Just seven years from its founding, the bank’s 3,000 employees are responsible for assets of more than £16 billion a year. The bank scaled these heights in such a short time by taking a laser-like focus on customer experience, for example, by opening on Sundays, launching its brick-and-mortar locations as retail-like stores rather than staid branches and measuring success based on customer experience.
挑战
The bank, founded in 2010, faced several challenges as it grew rapidly to over 1.2 million customers and 55 branches in just a few years. The high barrier to market entry, consumer stickiness, and extraordinary growth were some of the challenges. The bank also lacked a unified process management system and had to deal with looming GDPR regulations and manual documents. As a newcomer in the field, the bank sought to find a balance between well-worn protocols related to process planning, optimization, and efficiency, and the demands of savvy customers for legendary service and great products. The looming deadline for enforcement of the EU General Data Protection Regulation (GDPR) in early 2018 only added fuel to the fire.
解决方案
In 2017, the bank turned to Software AG's solutions, ARIS and Alfabet. With ARIS, the team mapped processes at an award-winning rate. Starting from manual, dispersed records, the bank mapped more than 280 processes in less than a year—20 percent of which was regulatory. Then, using Alfabet, the bank is set to gain new clarity on its enterprise architecture, giving it the keys to leverage the power of new apps and better services, face regulations like GDPR effectively, and mitigate risks through full lifecycle visibility of its IT capabilities. The combined business and IT transformation capabilities of ARIS and Alfabet have opened the way for exciting new services and applications based on greater data and process transparency, third-party data transfer and accessibility, and enhanced privacy protection and risk reduction.
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