ManyChat > 实例探究 > [案例研究] AdSocial 的寻宝机器人彻底改变了天鹅谷的旅游体验

[案例研究] AdSocial 的寻宝机器人彻底改变了天鹅谷的旅游体验

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技术
  • 应用基础设施与中间件 - 事件驱动型应用
  • 网络与连接 - 蓝牙
适用行业
  • 汽车
  • 电信
适用功能
  • 销售与市场营销
用例
  • 增强现实
  • 楼宇自动化与控制
关于客户
客户天鹅谷游客中心是西澳大利亚州的一个旅游区。
挑战
天鹅谷游客中心希望对家庭集会活动的纸质路线地图进行现代化和数字化。
解决方案
AdSocial 创建了一个寻宝机器人,可以带领用户浏览美食和美酒区域,将他们与当地场所和目的地联系起来。该机器人还收集电子邮件地址以用于未来的活动促销。
运营影响
  • The implementation of the Treasure Hunt bot by AdSocial resulted in a significant enhancement of the visitor experience at the Swan Valley Visitor Center. The bot provided an engaging and interactive experience for tourists, guiding them through the region and connecting them with local venues and destinations. The bot also served as an effective tool for collecting email addresses for future promotions, helping the Swan Valley Visitor Center to build a database of potential visitors for future events. The success of the bot led to the Swan Valley Visitor Center extending their contract with AdSocial for a 12-month minimum. The positive reviews received by the bot also helped to boost the reputation of the Swan Valley Visitor Center, contributing to increased interest and visitation.

数量效益
  • Nearly 1,000 people activated the bot during the three-month trial period.

  • 89% click-through rate from the ad to bot activation.

  • 81% conversion rate for email address collection.

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