Airbnb 通过自动短信简化全球旅行者的租赁体验
技术
- 网络与连接 - 蜂窝
- 机器人 - 轮式机器人
适用行业
- 城市与自治市
- 电信
关于客户
Airbnb 是一家社区市场，成立于 2008 年，总部位于加利福尼亚州旧金山。它允许人们在线或通过手机或平板电脑列出、发现和预订世界各地的住宿。 Airbnb 使私人居民和商业地产能够向寻求酒店替代方案的旅行者出租额外的空间。 Airbnb 的房源遍布全球 191 个国家和 34,000 个城市，为旅行者提供经济实惠、富有创意或非传统的住宿。该平台允许拥有可用房间或房产的房东发布房源，潜在客人可以根据自己的需求进行过滤和搜索。
挑战
Airbnb 是一个用于预订住宿的全球社区市场，在促进出租房东和潜在客人之间安全、自动化的移动通信方面面临着挑战。该平台允许房东发布可用房间或房产的列表，然后客人可以根据自己的需求进行过滤和搜索。然而，一旦客人找到合适的地方并与房东沟通确定预订细节后，房东就有 32 小时的时间窗口来接受或拒绝预订请求。通常，房东不在电脑旁，即使他们希望确认预订，也无法及时回复。响应时间的延迟对用户体验产生了负面影响，因为潜在的客人必须等待更长的时间才能收到预订的回复。
解决方案
为了克服这一挑战，Airbnb 与 Twilio 合作，利用短信实现出租房东和潜在客人之间移动通信的自动化。如果房东没有在特定时间内回复预订请求，他们将收到来自 Airbnb 的自动短信。该消息将包含有关客人、请求住宿的日期以及住宿价格的信息。然后，即使主机远离计算机，他们也可以快速回复文本。该解决方案不仅改善了用户体验，还增加了成功预订的数量。 Airbnb 明白，积极的用户体验可以为房东带来更多预订，而该解决方案使房东能够通过手机确认预订，从而改善潜在客人的体验。
运营影响
数量效益
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