Google Cloud Platform > 实例探究 > 通过云迁移改善客户体验:以 americanas sa 为例

通过云迁移改善客户体验:以 americanas sa 为例

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技术
  • 平台即服务 (PaaS) - 应用开发平台
  • 传感器 - 温度传感器
适用行业
  • 消费品
  • 零售
适用功能
  • 质量保证
  • 销售与市场营销
用例
  • 施工管理
  • 基础设施检查
服务
  • 云规划/设计/实施服务
  • 培训
关于客户
americanas sa,由 Lojas Americanas 和 B2W Digital 业务合并而成的技术创新平台,拥有广泛的品牌组合和超过 9000 万注册客户
挑战
为遍布巴西的多元化受众提供最佳的客户体验
解决方案
使用 Google Cloud 解决方案将数据基础架构迁移到云端
运营影响
  • The migration to Google Cloud has not only impacted the IT workers but also every business area in the company. The platform serves as a data source, enabling different business areas to test and validate hypotheses and create new products efficiently. The ease of use of the solutions and efficient information organization has democratized access to data. The company has also seen a cultural transformation, moving from a data-driven culture to an analytics-driven culture. This means that data is now used to raise different hypotheses, reach multiple answers, and test them to find the best way. This has led to improvements and boosted product creation. The company's customers have also benefited from this transformation. With new data products offering increasingly accurate and relevant algorithms, the browsing and shopping journey has improved for users. The company has also developed a virtual assistant using Dialogflow, which has improved customer service.
数量效益
  • 100% environment availability rate since migration to Google Cloud
  • Approximately 700 monthly active users and 500 daily active users on the digital platform’s data platform
  • 14 PiB of data scanned every week

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