Google Cloud Platform > 实例探究 > Aruna:通过数字渔业生态系统为印度尼西亚渔民赋能

Aruna:通过数字渔业生态系统为印度尼西亚渔民赋能

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技术
  • 分析与建模 - 预测分析
  • 传感器 - 全球定位系统
适用行业
  • 消费品
  • 零售
适用功能
  • 物流运输
  • 仓库和库存管理
用例
  • 库存管理
  • 供应链可见性(SCV)
服务
  • 云规划/设计/实施服务
  • 系统集成
关于客户
Aruna 是连接印度尼西亚渔民与全球市场的水产品供应链。它使渔民能够改善生计并促进可持续捕捞做法。 Aruna 已帮助印度尼西亚 27 个省份 150 个地点的 36,000 多名渔民进入全球市场。
挑战
在印度尼西亚,渔民依靠传统知识来了解天气并找到主要渔场。捕捞量和销售量取决于机遇和各种因素的摆布,气候变化引起的气温升高和反季节天气模式进一步影响了渔民的捕捞量。由于电力供应有限和渔民的数字素养较低,阿鲁纳在利用移动应用程序改变传统捕鱼方面面临着挑战。
解决方案
Aruna 通过其数字渔业生态系统将 36,000 多名印度尼西亚渔民与全球市场连接起来。 Aruna Heroes 应用程序允许渔民记录渔获量、记录鱼类销量、竞标最优惠价格并及时收到付款。 Nelayan Aruna 应用程序提供有关可持续捕捞方法和法规的信息。 Aruna 还对流程进行数字化,以促进渔业生态系统中的协作,并对库存单位 (SKU) 进行标准化,以提高供应链的可见性。该公司利用 BigQuery 进行需求预测并减少食物浪费。 Aruna 还利用 Google Ads 和 YouTube 进行数字营销。
运营影响
  • Aruna's digital fishing ecosystem has transformed the traditional fishing industry in Indonesia. By digitizing fishing processes, Aruna has been able to connect fishermen directly with wholesalers and consumers, eliminating the need for middlemen. This has resulted in increased income for the fishermen. The use of apps has also improved fishermen's knowledge of sustainable fishing by visualizing protected marine areas and vessel movements. Furthermore, the digitization of processes has facilitated collaboration among hundreds of sites in the fishery ecosystem, making it easier to trace seafood from the fishermen to the consumer. Aruna's use of BigQuery to collate real-time information from various business systems has also enabled accurate demand prediction, reducing food waste. Lastly, Aruna's efforts to improve technology access and digital literacy among fishermen have been successful, with more than 36,000 fishermen now using the company's apps.

数量效益
  • Connected more than 36,000 fishermen to global markets

  • Reduced food waste by predicting demand for thousands of SKUs with BigQuery

  • 10X increase in fishermen’s revenues with big data

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