AUDIBENE 借助 DOMO 获得新的数据驱动思维
公司规模
Large Corporate
国家
- Worldwide
产品
- Domo
技术栈
- Tableau
- Salesforce
- Navision
实施规模
- Enterprise-wide Deployment
影响指标
- Productivity Improvements
- Digital Expertise
技术
- 平台即服务 (PaaS) - 数据管理平台
适用行业
- 医疗保健和医院
适用功能
- 销售与市场营销
- 人力资源
- 采购
用例
- 实时定位系统 (RTLS)
服务
- 数据科学服务
关于客户
audibene 是发展最快的听力保健公司，其使命是提供尖端的听力保健技术并改善其服务对象的生活。该公司每年在全球九个国家/地区提供超过 800,000 次咨询，为客户提供满足其不断变化的需求的最佳解决方案。该公司拥有 1200 名员工，收入达 1 亿美元。audibene 使用 Domo 的部门包括采购、财务、销售、营销和人力资源。
挑战
audibene 是一家快速发展的听力保健公司，其在线工具产生的数据量巨大，但该公司却苦于无法应对。他们需要一种方法来有效地跟踪、可视化和处理他们的营销和销售数据。尽管他们使用 Tableau 作为其中央商业智能平台，但数据仍然通过 Excel 表格和 Salesforce 等第三方工具在整个企业中使用和存储。这些第三方解决方案缺乏轻松分析数据的结构和功能，导致整个企业的采用率很低。孤立的数据还导致决策过程更长、更复杂。audibene 希望将数据带给大众，并在各个部门之间提供更大的透明度，但他们需要一个可以帮助提高采用率和自助服务使用率的平台。
解决方案
为了克服挑战，audibene 引入了 Domo，因为它能够轻松可视化数据并简化共享和报告流程。Domo 帮助推动了以更积极的方式将数据带给大众的计划。一个重要的决定因素是 audibene 的内部 BI 和分析团队自己的数据仓库可以插入 Domo。这使得 audibene 能够存储来自第三方（例如 Navision 和 Salesforce）的自己的数据，从而为 Domo 创建一个单一入口，然后以多种不同的格式进行可视化。在实施 Domo 的头两个月，audibene 为系统增加了 100 名活跃用户，并创建了 100 多个仪表板。这些仪表板由多个部门创建和使用，包括财务、营销、销售和人力资源。
运营影响
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