Zapier > 实例探究 > 使用 Zapier 和 PostgreSQL 分析数据并提高客户参与度

使用 Zapier 和 PostgreSQL 分析数据并提高客户参与度

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技术
  • 功能应用 - 仓库管理系统 (WMS)
  • 传感器 - 条码阅读器
适用行业
  • 水泥
  • 设备与机械
适用功能
  • 销售与市场营销
  • 仓库和库存管理
用例
  • 拣选/分拣/定位
  • 时间敏感网络
服务
  • 培训
关于客户
该客户是我将教你致富(IWT),这是一家由作家拉米特·塞西(Ramit Sethi)创立的内容公司。他们制作书籍、课程、播客和博客文章来帮助读者过上富裕的生活。内容营销经理 Ciaran Lyons 希望更好地了解读者并为他们提供更相关的内容。
挑战
面临的挑战是内河运输团队拥有大量内容和读者,但没有有效的方法来跟踪和分析数据。他们必须手动导出和操作营销自动化工具中的数据,这既耗时又妨碍他们从数据中学习。
解决方案
解决方案是使用 Zapier 和 PostgreSQL 创建数据仓库。设置了三个 Zaps,自动将新的 IWT 阅读器、确认的电子邮件地址和发票信息发送到数据库。 Periscope Data 用于以图表形式可视化数据,使团队可以轻松分析和获得见解。
运营影响
  • The implementation of the automated data analysis workflow using Zapier and PostgreSQL has significantly improved IWT's operational efficiency. The team no longer needs to spend hours creating basic reports on email subscribers, freeing up time for critical analysis of the data. The solution has also enabled the team to gain real-time insight into the overall health of the business, answering key questions just by glancing at a chart. The data warehouse has empowered the team to ask more questions of the data and make data-driven decisions. For instance, they discovered that Hotmail users were less likely to confirm their email addresses, leading to a change in their email confirmation process that resulted in a 10% growth in email confirmation. The data warehouse has also facilitated team collaboration, with up-to-date dashboards helping the team rally around successes and tackle new questions. The solution has proven to be a 'superpower' for IWT, enabling them to learn from their data and improve their content and products.

数量效益
  • Saved hundreds of hours over the past year by automating data analysis

  • Increased email confirmation rate from 70% to 80%, representing a 10% growth

  • Enabled real-time tracking of content performance and reader engagement

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