Zapier > 实例探究 > 使用 Zapier 和 ManyChat 自动化数据分析和报告:案例研究

使用 Zapier 和 ManyChat 自动化数据分析和报告:案例研究

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适用行业
  • 电网
  • 设备与机械
适用功能
  • 采购
  • 销售与市场营销
用例
  • 对话机器人
  • 时间敏感网络
服务
  • 培训
关于客户
Messenger Funnels 是一家数字代理机构,由玛丽·凯瑟琳·约翰逊 (Mary Kathryn Johnson) 创立。他们为客户提供定制的聊天机器人、转化洞察以及营销活动的计算。 Mary Kathryn 认识到 Facebook Messenger 的强大功能,并希望尽可能多地实现工作自动化,以专注于客户需求。
挑战
数字代理机构 Messenger Funnels 过去每周花费约 30 个小时为客户运行和分析有关转化率、参与度等的报告。这个手动过程既耗时又重复。
解决方案
为了自动化报告流程并节省时间,Messenger Funnels 实施了 Zapier,一种应用程序自动化工具。他们还利用 ManyChat(一种一体化的信使营销平台)来简化他们的工作流程。
运营影响
  • The automation of the reporting process through Zapier and ManyChat has brought about significant operational improvements for Messenger Funnels. The team no longer has to spend hours on manual data manipulation and report generation, which has greatly improved their productivity and efficiency. The automation has also allowed the team to focus more on fulfilling customer needs and promises, thereby improving customer service. Furthermore, the use of chatbots for registering leads and calculating conversion rates has provided valuable insights into the effectiveness of Messenger as a marketing tool, which has become a major selling point for the agency.

数量效益
  • Saved approximately 30 hours per week by automating reporting processes

  • Automated data export and manipulation, reducing manual work

  • Saved two hours per client through automation

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