Google Cloud Platform > 实例探究 > AVROTROS:利用云原生基础设施加深观众参与

AVROTROS:利用云原生基础设施加深观众参与

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技术
  • 网络与连接 - 射频识别
  • 机器人 - 轮式机器人
适用行业
  • 水泥
  • 建筑与基础设施
适用功能
  • 维护
  • 质量保证
用例
  • 施工管理
  • 基础设施检查
服务
  • 云规划/设计/实施服务
  • 培训
关于客户
AVROTROS 是一家荷兰广播电视公司,也是荷兰公共资助的 NPO 频道网络的一部分。他们专注于活动电视,旨在通过在线媒体和移动应用程序吸引观众。他们拥有广泛的听众,但每天只播放几个小时的广播或电视节目。
挑战
AVROTROS 是一家荷兰广播电视公司,希望通过使用在线媒体和移动应用程序加深与观众的联系。然而,其现有基础设施已达到极限,并且未针对可扩展性和控制进行优化。由于对供应商的依赖,该广播公司还面临稳定性问题和中断问题。
解决方案
AVROTROS 选择使用 Google Cloud 迁移到云原生解决方案。他们与 Google Cloud 首要合作伙伴 Binx.io 合作构建和实施新的基础设施。该解决方案围绕 Kubernetes 构建,以实现可扩展性和托管服务,并使用 Google Kubernetes Engine 实现自动化和控制。 Google BigQuery 和 Looker Studio 用于增强分析和报告。 AVROTROS 还采用了 Google Workspace 来实现无缝协作和沟通。
运营影响
  • The adoption of Google Cloud has not only provided AVROTROS with a technological upgrade but also changed the way it works. The broadcaster has been able to bring the expertise in-house, making it more flexible and enabling it to develop its own online applications and react more quickly to new developments in the media technology landscape. The ability to collaborate live on Google Docs, Google Sheets, and Google Slides was crucial for teams used to working in the same space. Google Meet proved to be the most reliable, with the lowest latency and the highest quality, enabling multiple communications per day with colleagues and superiors. AVROTROS has also started experimenting with Google BigQuery and Looker Studio to build custom reports on how individual episodes of television are affecting social media use and other metrics, providing valuable insights to producers.

数量效益
  • AVROTROS can now handle up to 60,000 requests per second at peak times, triple the limit of its previous infrastructure.

  • The broadcaster has saved more than 30% in infrastructure costs with its cloud-native infrastructure.

  • Approximately 1 million people use the 'Wie is de mol?' app and log in every episode.

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