Avvo 使用物联网连接律师和客户
适用行业
- 消费品
- 电信
适用功能
- 采购
- 销售与市场营销
关于客户
Avvo 是一个在线市场，将需要法律服务的人们与合格的律师联系起来。 Avvo 成立于 2007 年，总部位于华盛顿州西雅图，是世界上最大的在线法律目录，列出了超过 150 万名律师。该公司将消费者与律师和免费法律咨询联系起来，并为律师寻找新客户提供强大的营销工具。 Avvo 提供信息和社区，帮助消费者在选择律师时做出最佳选择。该目录列出了来自世界各地的法律专业人士的个人资料，包括评级、评论、推荐和联系信息。
挑战
Avvo 是一个将需要法律服务的人们与合格律师联系起来的在线市场，它面临着重大挑战。该公司需要量化律师在 Avvo 市场上列出其服务所获得的投资回报 (ROI) 收益。面临的挑战是证明优质上市的成本是合理的。 Avvo 需要一种方法向律师显示有关其网站列表产生的呼叫数量的定量数据。虽然列出律师预先存在的电话号码可以让消费者联系到律师，但 Avvo 无法跟踪通过这些号码拨打的电话。如果没有可追踪的数字，Avvo 就无法衡量他们发送给客户的潜在客户，他们只能提供对其业务影响的最佳猜测。
解决方案
Avvo 借助 Twilio 来支持数千个独特的可追踪电话号码，这些电话号码可以轻松批量购买或使用 Twilio REST API 即时配置。购买高级列表的律师会收到一个唯一的电话号码，Avvo 网站提供了一个指标界面，律师可以在其中轻松追踪其潜在客户的来源。该解决方案不仅为 Avvo 提供了一种跟踪电话并衡量他们发送给客户的潜在客户的方法，而且还通过 Avvo 目录提供律师如何有效地营销自己的可见性，帮助 Avvo 更轻松地保留其付费客户。
运营影响
数量效益
Case Study missing?
Start adding your own!
Register with your work email and create a new case study profile for your business.
相关案例.
.png)
Case Study
Improving Vending Machine Profitability with the Internet of Things (IoT)
The vending industry is undergoing a sea change, taking advantage of new technologies to go beyond just delivering snacks to creating a new retail location. Intelligent vending machines can be found in many public locations as well as company facilities, selling different types of goods and services, including even computer accessories, gold bars, tickets, and office supplies. With increasing sophistication, they may also provide time- and location-based data pertaining to sales, inventory, and customer preferences. But at the end of the day, vending machine operators know greater profitability is driven by higher sales and lower operating costs.
Case Study
Series Production with Lot-size-1 Flexibility
Nobilia manufactures customized fitted kitchens with a lot size of 1. They require maximum transparency of tracking design data and individual processing steps so that they can locate a particular piece of kitchen furniture in the sequence of processes.
Case Study
American Eagle Achieves LEED with GE LED Lighting Fixtures
American Eagle Outfitters (AEO) was in the process of building a new distribution center. The AEO facility management team decided to look at alternate options for lighting layout that could provide energy and maintenance savings. AEO would need a full-time maintenance employee just to replace burned-out fluorescent tubes.
