Google Cloud Platform > 实例探究 > 改变电子商务绩效:BE International 的云之旅

改变电子商务绩效:BE International 的云之旅

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技术
  • 分析与建模 - 机器学习
  • 应用基础设施与中间件 - 事件驱动型应用
适用行业
  • 消费品
  • 电子商务
适用功能
  • 维护
  • 销售与市场营销
用例
  • 施工管理
  • 时间敏感网络
服务
  • 云规划/设计/实施服务
  • 系统集成
关于客户
BE International 是一家总部位于马来西亚的直销公司,专注于天然和整体产品。他们的电子商务应用程序 BE4U 使卖家能够在亚洲多个国家/地区销售产品。
挑战
BE International 在高交易量事件期间面临严重的内存和计算限制,导致系统关闭和手动发票生成。他们需要一个解决方案来处理大量销售并改善整体会员和客户体验。
解决方案
BE International 将其电子商务应用程序 BE4U 迁移到 Google Cloud,特别是 Google Kubernetes Engine (GKE) 框架。这使他们能够实现高性能、连续操作和可扩展性。他们还实施了容器化并利用了各种 Google Cloud 解决方案,例如 Cloud SQL、BigQuery 和 Cloud Operations。
运营影响
  • The migration to Google Cloud and the shift to a microservices architecture has resulted in significant operational benefits for BE International. The company's systems, websites, and apps now have always-on availability for members, customers, internal users, and partners, regardless of traffic volume or user location. The auto-healing feature of GKE has helped the business technology team recover stopped services without manual interference. The company has also been able to realize tangible revenue gains from increased scalability. Furthermore, the flexibility of a microservices architecture has allowed the company to build more features and upgrade existing ones more regularly. The company is now able to focus solely on stabilization and leveraging its data, and is exploring new ways for BE4U to deliver naturalistic products and services through Google Cloud.

数量效益
  • Overcame severe memory and compute limitations during high-transaction events

  • Enabled over 10,000 transactions per hour during flash sales or new product launches

  • Reduced batch processing time to 30 seconds for 200 records

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