Berenberg Bank Uses QlikView for Transparent Customer Relations
公司规模
Large Corporate
地区
- Europe
国家
- Switzerland
产品
- QlikView
技术栈
- Oracle
- IBM iSeries
- Excel
- Access
实施规模
- Enterprise-wide Deployment
影响指标
- Productivity Improvements
- Customer Satisfaction
技术
- 分析与建模 - 实时分析
适用行业
- 金融与保险
适用功能
- 销售与市场营销
- 商业运营
用例
- 质量预测分析
服务
- 数据科学服务
- 系统集成
关于客户
Berenberg Bank is a Swiss bank that specializes in investment advice and asset management. The bank is part of the long tradition of private banking in Switzerland, with around 35% of private and institutional assets managed in banks operating in this sector. One of the bank's guiding themes is to combine tradition with innovation in all aspects of customer relations. The bank is committed to this principle, as evidenced by its introduction of a Business Intelligence (BI) system. The bank's investment consultants need answers to questions such as 'What investment ideas and what conditions can I offer the customer?' and 'Which new customers have been attracted to the bank recently and which have left it?'
挑战
Berenberg Bank, a Swiss bank specializing in investment advice and asset management, was seeking to improve its customer relations management. The bank wanted to provide its staff with a toolset that would optimize their consultancy services through classic ABC customer analyses and individual reviews of customer data. The bank's management wanted an improved overview of the entire customer situation, including the composition of the customer portfolio, the number of new customers won, and the income produced with various products in different market segments. The bank also wanted each consultant to be able to access the appropriate figures for the profit margin account to monitor yields and losses on the portfolio. The data required for these analyses came from various sources, and the only way to analyze this data was via a laborious, error-prone, and rather protracted journey with Excel spreadsheet software.
解决方案
Berenberg Bank decided to integrate all the data into a shared data model, which would make it possible to access a convenient BI solution as a front-end application. The bank designed its own data warehouse into which financial data from TCS BaNCS, Access, and Excel are transferred via special interfaces. The bank chose QlikView as the appropriate and convenient software to assess and present data. QlikView was chosen for its high level of flexibility in terms of use and price structure. The bank found the ideal consultant in iNFORMATEC, an IT provider with extensive BI expertise and considerable experience in the banking and financial services. iNFORMATEC only needed about three days to implement the infrastructure, set up the client programs, and install Set-Up with the first templates. The IT provider later installed an access control which, for reasons of security, restricted access to the entire database to certain authorized users.
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