Big Fish Games 如何利用数据分析在游戏行业保持领先地位
技术
- 分析与建模 - 大数据分析
- 网络安全和隐私 - 入侵检测
适用行业
- 消费品
- 电信
适用功能
- 产品研发
用例
- 行为与情绪追踪
- 牲畜监测
服务
- 数据科学服务
- 系统集成
关于客户
Big Fish Games 是全球最大的休闲游戏生产商和发行商，为 150 多个国家的客户提供超过 25 亿款游戏。他们从以 PC 为中心的游戏公司转型为以移动设备为中心的游戏公司，需要了解客户不断变化的品味，以提供最佳的游戏体验。
挑战
在竞争异常激烈的移动和在线游戏行业，识别忠诚客户并减少客户流失的能力是成功的关键因素。
解决方案
Big Fish Games 将 IBM PureData System for Analytics 和 IBM InfoSphere BigInsights 解决方案与 IBM Fluid Query 集成，以创建更智能的数据分析流程。他们利用该解决方案构建玩家行为的整体视图并指导当前和未来的游戏开发。
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