技术
- 分析与建模 - 机器学习
- 平台即服务 (PaaS) - 应用开发平台
适用行业
- 建筑与基础设施
- 零售
适用功能
- 产品研发
- 销售与市场营销
用例
- 施工管理
- 车辆到基础设施 (V2I)
服务
- 云规划/设计/实施服务
- 测试与认证
关于客户
Bloomreach Engagement 是一个具有内置营销自动化功能的客户数据平台 (CDP),可帮助电子商务零售商通过其在线平台更有效地与客户互动。它使客户能够扩展其客户体验的个性化,并在客户生命周期的每个阶段通过多个营销渠道自动发送消息。
挑战
Bloomreach Engagement 的裸机 IT 基础设施面临挑战,包括可扩展性、稳定性和安全性方面的限制。该公司需要一个更强大的解决方案来处理其不断增长的客户群并为 GDPR 法规做好准备。
解决方案
Bloomreach Engagement 选择 Google Cloud 作为其新解决方案,因为它易于使用、覆盖全球且基于服务的基础设施。该公司迁移到谷歌云,并围绕容器和虚拟机重新设计其架构。 Google Kubernetes Engine (GKE) 和 Compute Engine 用于编排和有状态服务,而 Cloud Storage 和 Dataproc 用于数据处理。 Bloomreach Engagement 还使用 BigQuery 进行数据分析,使用 Google Cloud 操作套件进行监控和日志记录,进一步优化了其基础设施。
运营影响
数量效益
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Case Study
IoT System for Tunnel Construction
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Case Study
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Case Study
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