技术
- 分析与建模 - 机器学习
- 平台即服务 (PaaS) - 设备管理平台
适用行业
- 消费品
- 零售
适用功能
- 采购
- 销售与市场营销
用例
- 施工管理
- 最后一英里交付
服务
- 云规划/设计/实施服务
- 系统集成
关于客户
bofrost* 是欧洲冷冻食品直接分销商市场的领导者,通过 5,500 辆销售车辆向约 400 万家庭供货。它已运营 50 多年,以其高水平的产品质量和客户服务而闻名。 bofrost* 希望增强客户体验并使其销售人员能够更高效地工作。
挑战
bofrost* 需要改造其 IT 基础设施,以采用新的方式来满足客户需求并发展其业务模式。现有的遗留系统难以扩展,并且缺乏销售人员访问客户数据和提出个性化建议的必要功能。
解决方案
bofrost* 与 adesso 合作,设计和构建基于 Google Kubernetes Engine、云存储和云功能的新 POS 基础设施。他们实施了一个始终在线的系统,在单个触摸屏平板电脑上为销售人员提供最新的客户信息和产品推荐。后端托管在 Google Cloud 上,为销售人员用来访问系统的 Android 应用程序提供支持。使用 TensorFlow 和其他库训练的机器学习算法可以为销售人员提供个性化推荐并优化每日日程安排。
运营影响
数量效益
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