技术
- 分析与建模 - 大数据分析
- 分析与建模 - 实时分析
适用行业
- 消费品
- 零售
适用功能
- 产品研发
- 销售与市场营销
用例
- 实时定位系统 (RTLS)
- 资产跟踪
服务
- 云规划/设计/实施服务
- 数据科学服务
关于客户
Breuninger 是德国的一家豪华百货公司,拥有 11 家门店和一家网上店面。他们提供 1,000 个品牌,并提供个人购物和班车服务等优质服务。他们拥有分散的 IT 环境,包括本地数据库和 SAP 等各种系统。
挑战
Breuninger 需要将其分散的 IT 环境整合在一起,并统一许多不同的事实观点,以便为整个组织的决策提供信息。
解决方案
Breuninger 采用 Google Cloud 来统一其 IT 环境并理解不同来源的数据。他们使用 BigQuery 和 Google Kubernetes Engine 等 Google Cloud 托管服务来处理和集成来自不同系统的数据。他们还使用 Cloud Storage 来配置、共享和存档数据,并使用 Qlik Replicate 来实时反映客户忠诚卡交易。此外,他们还测试了 Cloud Composer 来编排数据管道。
运营影响
数量效益
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