技术
- 网络安全和隐私 - 身份认证管理
- 传感器 - 自动驾驶传感器
适用行业
- 电子商务
- 零售
适用功能
- 销售与市场营销
用例
- 零售店自动化
- 时间敏感网络
关于客户
BrewDog 是一家诞生于苏格兰的精酿啤酒公司,在全球拥有 100 家酒吧。他们有一个由股东、朋友和客户组成的社区,被称为“股权朋克”,他们对精酿啤酒充满热情。 BrewDog 旨在提供个性化服务,重视客户透明度和创新。
挑战
由于越来越多的人呆在家里并在线订购啤酒,BrewDog 面临着客户服务活动的增加。他们还必须处理有关社区和企业社会责任项目的一般联系和问题。 COVID-19 大流行加速了客户服务流程变革和自动化的需求。
解决方案
BrewDog 采用 Freshdesk 来管理其客户服务运营。他们专注于自动化以节省时间和精力,使用 Freshdesk 的功能来消除重复和手动任务。他们还利用 Freshdesk 的分析来识别趋势并提供反馈以改进其电子商务流程。 BrewDog 通过更新知识库文章和常见问题解答来增强其自助服务能力。他们优先考虑客户体验,并将客户服务渠道扩展至社交媒体平台。
运营影响
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