Customers.ai! > 实例探究 > 利用聊天机器人支持的 Facebook 广告提高贷款申请人数量

利用聊天机器人支持的 Facebook 广告提高贷款申请人数量

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技术
  • 应用基础设施与中间件 - 事件驱动型应用
  • 传感器 - 自动驾驶传感器
适用行业
  • 汽车
用例
  • 对话机器人
  • 智能停车
服务
  • 测试与认证
关于客户
Car Loans Canada 是加拿大历史最悠久、评价最高的在线汽车贷款服务,十年来深受加拿大人信赖
挑战
以具有成本效益的方式产生优质的贷款申请人
解决方案
使用通过自动聊天机器人点击 Messenger 的 Facebook 广告来协助申请人完成贷款申请
运营影响
  • The implementation of the chatbot-powered ads proved to be a game-changer for Car Loans Canada. The interactive and conversational nature of the chatbot made the application process more engaging for potential applicants, leading to a significant increase in conversions. The company saw a dramatic increase in conversions completed via the interactive Customers.ai bot compared to traditional website ad landing pages. An impressive 25% of leads from the Customers.ai chatbot converted, marking a 75% increase in conversions. Furthermore, the use of targeted Facebook ads and the chatbot's ability to qualify leads and gather user data resulted in a more efficient application process, significantly reducing the CPA to an average of $25.

数量效益
  • 44% decrease in Cost Per Applicant (CPA)

  • 75% increase in conversion rate

  • 2.3X Return on Ad Spend (ROAS)

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