Consumer Packaged Goods and Retail Case Study - General Mills France
公司规模
Large Corporate
地区
- Europe
国家
- France
产品
- 3DEXPERIENCE platform
- Perfect Shelf Industry Solution Experience
技术栈
- Cloud-based technology
- Virtual technology
实施规模
- Enterprise-wide Deployment
影响指标
- Revenue Growth
- Brand Awareness
- Customer Satisfaction
技术
- 平台即服务 (PaaS) - 应用开发平台
适用行业
- 消费品
- 零售
- 食品与饮料
适用功能
- 销售与市场营销
- 产品研发
用例
- 零售店自动化
- 供应链可见性(SCV)
- 需求计划与预测
服务
- 云规划/设计/实施服务
- 软件设计与工程服务
关于客户
General Mills France is a subsidiary of General Mills, a world-leading food company. The company is known for its Häagen-Dazs premium ice cream brand among other food products. The company is constantly innovating and expanding its product line to meet the changing demands and preferences of consumers. In this case, General Mills France wanted to capitalize on the growing trend of snacking by introducing a new, more compact and easier-to-eat version of its Häagen-Dazs ice creams. The company's decision to launch this new product line was based on two years of consumer market studies, reflecting its commitment to placing the consumer at the center of its product strategy.
挑战
General Mills France, a subsidiary of a world-leading food company General Mills, wanted to increase its share of the ice cream market by expanding its Häagen-Dazs premium ice cream brand to respond to consumers’ increased inclination for snacking. The company needed to design the most efficient and innovative merchandising strategy to launch its expanded line of Häagen-Dazs ice cream. The key to success was innovative merchandising. The company engaged with major French retailers to implement the most effective way to position and merchandise its products to maximize category growth and brand revenue.
解决方案
To design the most efficient merchandising strategy tailored to each retailer, General Mills France adopted Dassault Systèmes’ 3DEXPERIENCE platform and its Perfect Shelf Industry Solution Experience. The company used virtual technology from Perfect Shelf to collaborate with retailers and develop a new vision for this line of products by defining the best product, category, and shelf-space strategy. The cloud-based version of Perfect Shelf was chosen because it was faster to deploy, offers greater flexibility, and all support is included in the price of the offering. With Perfect Shelf, General Mills France was able to come up with different merchandising options for its new Häagen-Dazs line adapted to the look and layout of each store.
运营影响
数量效益
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