使用区块链和物联网创建以客户为中心的购物体验
技术
- 分析与建模 - 预测分析
- 分析与建模 - 实时分析
- 应用基础设施与中间件 - 区块链
- 基础设施即服务 (IaaS) - 其他
适用行业
- 零售
适用功能
- 商业运营
用例
- 行为与情绪追踪
- 交通监控
客户
基尼和乔尼
关于客户
Gini & Jony 是印度儿童时尚品牌，自 1980 年以来由 Lakhani 兄弟推广。该品牌通过公司自有和特许经营店的组合销售服装，目前在 106 个城市拥有 200 个独家品牌
挑战
Nucleus Vision 的客户 Gini & Jony 和实体店零售客户一般很难获得个性化定价、定制优惠或作为品牌或商店忠诚者的优惠待遇。这主要源于商店无法区分线下商店的客户。
解决方案
Nucleus Vision 是一种端到端的技术解决方案，它通过其专有的区块链和实时传感器技术捕获并向零售商和其他“实体”企业提供以前无法访问的数据。 Nucleus 构建的解决方案目前在 10 个现场零售场所部署了 ION 传感器，将为唯一访客 ID 和相应用户数据提供有价值的数据网络。 Nucleus 专有的物联网传感器技术不依赖于任何 RFID、WiFi 蓝牙甚至面部识别技术来运行。
Nucleus 的物联网解决方案使世界各地的零售品牌能够利用来自现场和在线渠道的数据构建和执行以客户为中心的购物体验。
Nucleus 的平台使用区块链、传感器、数据和智能分析来创建能够产生客户忠诚度的自动化解决方案。对于零售商而言，Nucleus 的物联网解决方案提供了对客户行为的洞察，这在以前是不可能的，例如能够跟踪客户访问、浏览过的过道和店内走的路径、最喜欢的产品和品牌，以及预测未来客户在店内的行为。
收集的数据
Customer Visits, Human traffic, Network ID
运营影响
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