技术
- 分析与建模 - 机器学习
- 平台即服务 (PaaS) - 应用开发平台
适用行业
- 水泥
- 建筑与基础设施
适用功能
- 产品研发
- 销售与市场营销
用例
- 施工管理
- 基础设施检查
服务
- 云规划/设计/实施服务
关于客户
Haymarket Media Limited 隶属于 Haymarket Media Group,是一家总部位于香港的媒体专业出版商,出版印刷杂志和在线杂志。在亚洲,该公司的头衔包括 AsianInvestor、Campaign、CEI、FinanceAsia 和 Corporate Treasurer。 Haymarket Media Limited 还与全球 B2B 媒体公司 Ascential plc 和戛纳国际创意节的组织者合作举办活动,组织 Spikes Asia,该奖项旨在表彰该地区最佳的创意成果。该公司正在寻求建立数字战略来抵消印刷品的下降,并需要分析客户的在线行为以使内容更具相关性。
挑战
总部位于香港的 Haymarket Media Limited 是一家领先的媒体专业出版商,它面临着制定数字战略以抵消印刷品下降的挑战。该公司需要分析客户的在线行为,以了解正在阅读的故事以及收件人如何与其电子邮件进行交互。目标是通过了解客户如何跨多个数字渠道参与,使内容更具相关性。面临的挑战是构建一个分析平台 Haymarket Piccolo,以提供客户洞察。然而,从本地托管站点运行数字和技术解决方案的基础设施成本正在成为一个问题。该公司需要一种替代解决方案来运行其分析平台,该平台可以在平台吸收大量客户相关数据时以低成本进行扩展。
解决方案
Haymarket Media 与 Amazon Web Services (AWS) 合作在云上构建其分析平台 Haymarket Piccolo。该平台提供 AWS 服务,包括用于计算能力的 Amazon Elastic Compute Cloud (Amazon EC2)、用于 Microsoft SQL Server 数据库的 Amazon Relational Database Service (Amazon RDS) 以及 Amazon Simple Storage Service (Amazon S3)。该平台跟踪 Haymarket Media 出版物的电子邮件和流量,来自网站的数据流在 Amazon Kinesis 中整理,然后存储在 Amazon S3 中。然后,数据将被转换并移至 Amazon Redshift 数据仓库中。电子邮件中的数据使用 AWS Lambda 直接加载到 Amazon S3 中,并在移动到 Amazon Redshift 之前进行转换。该团队还开始使用亚马逊机器学习来创建用于客户行为预测的机器学习模型。
运营影响
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