技术
- 分析与建模 - 大数据分析
- 分析与建模 - 数据即服务
适用行业
- 建筑物
- 水泥
适用功能
- 销售与市场营销
用例
- 楼宇自动化与控制
- 时间敏感网络
服务
- 数据科学服务
- 系统集成
关于客户
DOUGLAS 是欧洲领先的优质美容平台,激励顾客活出自己的美丽。该公司通过其在线商店、美容市场和 2,000 多家商店提供超过 130,000 种美容和生活方式产品。 2019-2020财年,DOUGLAS在香水、装饰化妆品、皮肤和头发护理、营养补充剂和配饰等领域创造了32亿欧元的销售额。该公司的使命是成为“数字第一”企业,为了实现这一目标,它正在投资最先进的技术和数据建模。
挑战
DOUGLAS 是欧洲领先的高端美容平台,在成为“数字第一”企业的过程中面临着重大挑战。该公司现有的基础设施和流程,尤其是商业智能 (BI) 和数据分析方面的基础设施和流程,并未达到标准。收集数据的系统分散,过度依赖电子表格和手动输入,无法扩展。缺乏集中式、自动化的数据收集和分析系统阻碍了公司的发展及其从数据中获得有价值的见解的能力。
解决方案
为了克服这些挑战,DOUGLAS 决定投资面向未来的最佳实践组合,其中包括用于自动化数据集成的 Fivetran、用于数据仓库的 Snowflake 以及用于数据分析的 Tableau。该解决方案涉及使用大约 200 个活动连接器通过 Fivetran 从多个来源提取数据,为企业提供跨一系列领域的市场情报。 Fivetran 的自动化数据集成使 BI 分析师、BI 工程师、数据科学家以及营销和电子商务专家能够更快地将数据转化为可行的见解。此外,该公司现在拥有一个强大、有弹性且符合 GDPR 的架构,可以满足处理敏感客户数据的大型国际运营在线企业的所有必要安全要求。
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