DriveNow 通过 Twilio 增强汽车预订体验
技术
- 传感器 - 自动驾驶传感器
- 传感器 - 全球定位系统
适用行业
- 汽车
- 城市与自治市
适用功能
- 采购
用例
- 智能停车
- 车辆到基础设施 (V2I)
关于客户
DriveNow 是一项汽车共享服务，在欧洲和北美的多个城市运营。该公司是德国汽车巨头宝马和全球最大的汽车租赁公司之一 Sixt 的合资企业。 DriveNow 的车队包括一系列高端车辆，从 BMW 1 系列到 MINI 敞篷车。该服务允许司机预订附近的汽车，取车，然后将其停放在指定区域内的任何地方，客户按每次行程的分钟付费。 DriveNow 旨在为其客户提供快速、可靠的汽车租赁注册和预订流程。
挑战
DriveNow 是 BMW 和 Sixt 的合资企业，在欧洲和北美多个城市提供汽车共享服务。该公司在确保为客户提供快速可靠的汽车租赁注册和预订流程方面面临着重大挑战。该过程涉及在两个关键阶段发送短信通知——用户注册和汽车预订。然而，DriveNow 遇到了这些短信通知的可靠性问题。许多客户报告说，短信要么延迟，要么根本无法到达。这导致 DriveNow 呼叫中心的电话数量增加，导致客户沮丧并增加运营成本。此外，由于 DriveNow 计划扩展其服务，因此需要一种能够适应不同城市和地区的解决方案。
解决方案
DriveNow 求助于 Twilio 来简化其用户注册和预订流程。 Twilio 的可编程 SMS 服务用于在注册时向用户发送确认 PIN，并在预订汽车时向用户发送有关汽车型号、颜色和位置的重要信息。选择 Twilio 的解决方案是因为其可靠性和即时性，因为短信通知被认为是在网络覆盖范围不同的城市中联系客户的最有效方式。此外，Twilio 能够通过 API 调用提供德国本地号码，从而使 DriveNow 能够创建一致的 SMS 配置文件，无论位置如何。随着 DriveNow 将其服务扩展到德国其他城市以及旧金山和维也纳，并计划进一步扩展到北美和欧洲，此功能尤其有用。
运营影响
数量效益
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