ELTSOFT 利用 ADMOB 插页广告收入增加高达 20 倍
公司规模
SME
地区
- America
- Asia
- Europe
国家
- India
- United Kingdom
- United States
- Japan
产品
- AdMob
- Google Analytics
- English Grammar App
技术栈
- iOS
- Android
实施规模
- Enterprise-wide Deployment
影响指标
- Revenue Growth
- Customer Satisfaction
技术
- 分析与建模 - 实时分析
- 应用基础设施与中间件 - API 集成与管理
适用行业
- 教育
- Software
适用功能
- 产品研发
- 销售与市场营销
用例
- 质量预测分析
- 实时定位系统 (RTLS)
服务
- 数据科学服务
- 软件设计与工程服务
关于客户
Eltsoft LLC 是一家为 iOS 和 Android 开发移动语言学习应用的公司。该公司由 Jason Byrne 和 Robert Diem 创立，两人在日本担任教授期间相识。Jason 拥有计算机编程和英语教学经验，而 Robert 则拥有内容和设计天赋。他们一起开始创建一系列有趣的语言学习应用，让用户可以随时随地学习。他们最受欢迎的应用是 English Grammar，近 120 个国家的下载量超过 100 万。
挑战
Eltsoft LLC 是一家为 iOS 和 Android 开发移动语言学习应用的公司，该公司正在寻找一种方法来通过其应用的免费版本赚取更多收入。他们最受欢迎的应用“英语语法”已被近 120 个国家/地区的 100 多万人下载。然而，该公司希望在全球范围内提供高质量、与语言相关的广告——这是一项重要的功能，因为 Eltsoft 的用户遍布世界各地，从美国和欧洲到亚洲和南美洲。他们需要一个简单的平台，既可以帮助他们通过应用获利，又能确保良好的用户体验。
解决方案
Eltsoft 选择 Google AdMob 来在全球范围内投放高质量、与语言相关的广告。最初，他们从横幅广告开始，但开始尝试在练习、测验和应用程序的其他部分之间投放插页式广告。在 AdMob 中实施富媒体插页式广告后，收入一夜之间增长了 20 倍。他们还使用 Google Analytics 制定策略并重点关注营销活动。来自各种来源（例如 Google Analytics 和 Google Play）的数据现在都集中在一个地方，帮助他们了解广告活动的进展情况并评估如何最有效地利用资源。
运营影响
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