技术
- 功能应用 - 仓库管理系统 (WMS)
- 平台即服务 (PaaS) - 应用开发平台
适用行业
- 水泥
- 建筑与基础设施
适用功能
- 销售与市场营销
- 仓库和库存管理
用例
- 施工管理
- 拣选/分拣/定位
服务
- 云规划/设计/实施服务
- 系统集成
关于客户
Nando's 是一家全球知名的快餐连锁店,以其火焰烤 peri-peri 风格的鸡肉而闻名。该公司在 30 个国家/地区经营 1,200 多个网点,其中 450 多个网点遍布英国和爱尔兰。 Nando's 为 1200 万客户提供服务,旨在通过在英国和爱尔兰实现数据驱动,不断改进并为他们提供更好的服务。该公司的成功建立在为顾客提供优质餐饮体验的基础上,并旨在通过使用数据更好地与顾客沟通来继续这一使命。 Nando's 的数据团队负责确保基础设施能够支持数据驱动的营销策略,由三名分析师、两名数据工程师、一名产品经理和一名平台经理组成。
挑战
Nando's 是一家颇受欢迎的快餐连锁店,以其火焰烤 peri-peri 风格的鸡肉而闻名,其现有基础设施正面临着重大挑战。该公司在 30 个国家/地区运营着 1,200 多个网点,一直在努力满足其数据驱动的营销策略的需求,特别是围绕客户忠诚度和奖励计划的需求。现有基础设施缓慢且不灵活,使得数据团队难以有效管理数据管道并做出明智的业务决策。该团队由工程团队技术主管 Miquel Puig 领导,手动处理数据管道并根据摄取阶段的数据做出业务决策。关键用例之一是将来自商店的日终数据转化为为忠诚度和奖励计划提供信息的见解。
解决方案
为了克服这些挑战,Nando's 决定彻底改造其现有基础设施。该公司将其数据从 SQL Server 迁移到 Google Cloud Platform,并选择 BigQuery 作为现代数据堆栈中心的数据仓库。 Fivetran 被选为数据源连接器,与 Google Cloud Resources、Looker for BI 和 Hightouch 一起作为反向 ETL 和数据激活解决方案。目标是创建一个提供灵活性和可见性的基础设施,为企业提供可信任的透明数据视图。之所以选择 Fivetran 而不是 Stitch 进行数据集成,是因为它的灵活性、易用性和速度。 Hightouch 因其清晰的用户体验以及与 Nando 营销堆栈的卓越集成而被选中,使该公司能够将 360 度客户视图发送到活动工具以及 Facebook 和 Google Ads 等广告网络,以进行个性化活动。
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