Forty Winks 通过 Domo 唤醒数据的可能性
公司规模
Mid-size Company
地区
- Pacific
国家
- Australia
产品
- Domo BI & Analytics
技术栈
- Data Analytics
- Data Collection
实施规模
- Enterprise-wide Deployment
影响指标
- Productivity Improvements
- Digital Expertise
技术
- 分析与建模 - 实时分析
适用行业
- 零售
适用功能
- 销售与市场营销
- 商业运营
用例
- 实时定位系统 (RTLS)
- 质量预测分析
服务
- 数据科学服务
关于客户
作为澳大利亚领先的床上用品零售商，Forty Winks 非常重视睡眠。该公司在全国各大城市和地区中心拥有 100 多个零售点的特许经营网络，其主要目标是“通过改善睡眠来改善客户的生活”。作为 Forty Winks 的技术主管，Chris Panagiotou 最重要的工作之一是为特许经营网络提供优化销售和营销策略所需的数据和见解。
挑战
在使用 Domo 之前，Forty Winks 的国家支持中心团队很难从其加盟店收集数据。一些商店使用两种销售点系统中的其中一种，而其他商店则通过 Excel 电子表格发送绩效数据。他们的一些商店仍在使用手动系统，这需要他们通过传真发送数据。电子商务平台没有报告功能，这意味着有人必须手动从订单屏幕汇总销售额。每周，运营团队都必须从 100 多家商店收集销售数据，并手动将其输入一系列电子表格中。虽然笨重，但拜占庭系统还是有效的，然而，Panagiotou 面临着一个选择 - 继续努力按照旧方式做事，还是使流程现代化。
解决方案
借助 Domo，Forty Winks 现在可以自动从其门店收集数据，并使用这些数据创建基准仪表板和报告。除了逐年的产品和整体销售数据外，特许经营商很快将能够看到从 Forty Winks 的 bedMATCH 诊断系统捕获的客户数据，从而让门店更好地了解客户需求。通过让门店更快地访问这些数据，各个特许经营商能够就其销售、劳动力和营销策略做出更明智的决策。除了提供更多近乎实时的洞察之外，Forty Winks 还显著减少了收集和处理数据所花费的时间。例如，财务团队过去常常难以通过手动开票流程收取特许经营费。现在，发票是通过 Domo 的强大功能自动生成的。
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