技术
- 分析与建模 - 机器学习
- 平台即服务 (PaaS) - 应用开发平台
适用行业
- 石油和天然气
- 零售
适用功能
- 维护
- 销售与市场营销
用例
- 时间敏感网络
服务
- 云规划/设计/实施服务
- 数据科学服务
关于客户
群邑集团(GroupM)是一家总部位于奥斯陆的全球媒体代理集团,也是北欧地区最大的媒体代理集团。它为 200 多家客户提供技术支持的服务,这些服务与 Google、Facebook 和 Amazon 等优质合作伙伴建立联系。 GroupM 为集团内的其他机构(MediaCom、Mindshare、Wavemaker、MediaPlus)提供共享服务类型的功能,并负责收集数据并衡量其屡获殊荣的广告活动的有效性。他们正在寻找一种更高效、更强大的解决方案来为客户收集和分析数据。
挑战
群邑是一家总部位于奥斯陆的全球媒体机构,在为客户收集和分析数据方面面临着挑战。该机构为 200 多家客户提供服务,并为集团内的其他机构提供共享服务,该机构正在使用 Supermetrics 将营销数据直接提取到 Google 表格中。然而,这种方法被证明效率低下且存在问题。管道偶尔会由于难以检测的问题而失败,并且电子表格存在格式问题以及手动错误。在 GroupM 的数据仓库 Google BigQuery 中准备数据进行分析是一项劳动密集型工作,而且客户要求更快地获得更多见解。一位客户拥有涵盖零售和酒店的广泛业务组合,正在寻找能够处理历史数据分析和日常报告的仪表板。群邑决心寻找更稳健的解决方案。
解决方案
GroupM 将 Fivetran 视为简化其数据流程的管道解决方案。 Fivetran 提供了连接器,可将来自各种数据源(包括 Facebook 和 Google Ads)的数据直接提取到 Google BigQuery 中。群邑团队对 Fivetran 的自我修复和零维护架构以及对预配置连接器的快速访问印象深刻,这些连接器可以加快从多达 15 个主要来源的摄取速度。目标是收集 BigQuery 中的所有数据以构建自动报告。每个客户都有不同的营销 KPI,但展示次数、点击次数和转化次数的指标始终是有需求的。下一阶段的开发计划使用 Connect Card,这是一种嵌入式 Fivetran 设置功能,可通过安全的 HTTPS 连接对用户凭据进行身份验证,并避免在公司服务器上进行任何工作。这将允许 GroupM 客户直接输入数据源的登录凭据并启动同步,从而无需与 GroupM 共享专有数据。
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