技术
- 应用基础设施与中间件 - 数据交换与集成
- 平台即服务 (PaaS) - 应用开发平台
适用行业
- 电子商务
- 零售
适用功能
- 采购
- 销售与市场营销
用例
- 最后一英里交付
- 零售店自动化
服务
- 系统集成
关于客户
Iba Cosmetics 是一家总部位于印度的化妆品公司,提供各种经过清真认证的纯素产品。他们最初通过专卖零售店运营,但在封锁期间不得不调整策略以适应在线市场。
挑战
由于封锁,Iba Cosmetics 突然转向电子商务,这要求他们通过聊天复制有意义的人际互动,并处理大量增加的客户查询。
解决方案
Iba Cosmetics 与 WhatsApp Business 集成,并实施了 Freshchat 和 Freshworks Neo 平台。他们通过准确标记传入查询、通过聊天机器人提供下班后支持、通过 WhatsApp 下订单、发送自动交付更新以及获得绩效洞察来简化客户购买流程。
运营影响
数量效益
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