IKEA Lays the Foundation for Future Growth by Unlocking Insights Within Its Data
公司规模
Large Corporate
地区
- Europe
国家
- Austria
产品
- Adverity
技术栈
- Microsoft Azure
- Power BI
- SQL Server database
实施规模
- Enterprise-wide Deployment
影响指标
- Productivity Improvements
- Digital Expertise
技术
- 平台即服务 (PaaS) - 数据管理平台
适用行业
- 零售
适用功能
- 商业运营
服务
- 数据科学服务
关于客户
IKEA Austria is part of one of the largest home furnishing chains in the world. It serves customers through seven retail locations, covering an area of almost 200,000m², and a modern website, which grew in visits by 68 percent during 2019. The company is investing a lot of effort in trying to understand the needs of its customers and being able to react ahead of time. It receives an additional layer of intelligence about its customers' needs through the IKEA Family loyalty program.
挑战
IKEA Austria was facing challenges in consolidating data from various sources, which was crucial for understanding the needs of its customers and preparing for future growth. The company was dealing with multiple data sources and using the services of several agencies, which led to data silos and unavailability of data. Data quality was also a significant issue, with different KPIs and naming conventions used for campaigns on different channels, making reporting on campaign performance extremely difficult. The company was also facing challenges in terms of data accessibility, with global teams at IKEA having to wait for days, even weeks, for the information they needed.
解决方案
IKEA Austria implemented Adverity, a platform that automated and streamlined its data operations. The solution fit easily into IKEA's existing technology stack, which consisted mostly of Microsoft's products. For data visualization, the company uses Power BI, with data stored in a cloud-based SQL Server database, hosted on Microsoft Azure. Adverity collected and transformed high-quality data and supplied it to their BI solution. The platform also resolved the challenge of an ever-increasing number of data sources and was set up within two weeks. Adverity supports all major platform providers, ensuring flexibility for IKEA Austria.
运营影响
数量效益
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