适用功能
- 产品研发
- 销售与市场营销
用例
- 时间敏感网络
关于客户
King.com 是一家全球领先的在线游戏公司,在欧洲和美国设有办事处。该公司从事旅游、酒店和娱乐行业,其平台每月托管 30 亿次游戏。 King.com 以其庞大的用户群和生成的海量游戏数据而闻名。该公司需要一种解决方案来处理这些数据并提供有意义的见解,为业务决策、营销策略和产品开发提供信息。
挑战
King.com 是一家全球领先的在线游戏公司,面临着管理和理解其平台生成的大量游戏数据的挑战。该公司需要一种方法让企业能够访问这些数据,以便做出明智的决策。他们还旨在提供快速的业务洞察并为其业务用户提供自助服务功能。挑战不仅在于处理数据,还在于获得有意义的见解,这些见解可以为业务的各个方面(从执行决策到营销策略和产品开发)提供信息。
解决方案
King.com 在多个业务领域部署了商业智能工具 QlikView。该解决方案在几个关键领域为世界各地的用户带来了好处。管理人员可以根据多个 KPI 指标做出更明智的业务决策。营销团队可以根据多维度的客户洞察,更有效地锁定游戏目标。金融分析师首次可以衡量营销活动的投资回报。产品开发团队可以分析客户行为,为未来的游戏设计提供信息。 IT 团队对数据结构和相关性有了更好的理解。超过 100 个 QlikView 应用程序投入日常使用,每天处理生成的 20 亿行数据。第一个应用程序在一周内投入生产,并在几个月内实现投资回报。
运营影响
数量效益
Case Study missing?
Start adding your own!
Register with your work email and create a new case study profile for your business.
相关案例.
Case Study
Centralizing Data for Improved Efficiency: A Case Study on Malvern Panalytical
Malvern Panalytical, a UK-based hi-tech electronics company, was grappling with the challenge of decentralized data storage. The company had a vast amount of unstructured data scattered across various platforms, from hard drives to emails and floppy disks. This made the data searching process extremely cumbersome and inefficient. The company's rapid growth, from 200 to over 1,000 employees in a decade, and expansion across three continents further exacerbated the need for a more structured and centralized data system. As a company involved in electronics manufacturing and software development, it was crucial for Malvern Panalytical to find a platform that could structure all their data, track all modifications of documents in real time, and provide clear visibility of the internal information flow across all its facilities.
Case Study
Managed Hosting Platform
Formula 1® is a sport where every millisecond matters. With changing preferences and the growth of the digital medium, many fans choose to experience the sport through the F1.com website. The website needs to deliver a superior experience to tens of millions of fans across the world consistently. Hence, it is imperative to have a robust platform that can deliver the required performance and scale with growing trac and dynamic fan expectations. Some of the key challenges are: • Every race weekend, Formula1.com attracts up to 7 million fans. Managing this huge surge in website traffic, requires a scalable hosting platform that can simultaneously allow millions of fans to experience the excitement of the sport seamlessly. • Fans across the globe expect an engaging and immersive experience through enriched and enhanced race content across multiple devices. To meet this requirement Formula1.com needs to have a robust platform that is able to deliver real-time updates and information across screens, be it tablets, TVs or smartphones. • A global brand like Formula 1® needs to ensure it delivers a consistent user experience across all platforms across the globe. This consistent delivery of enriched content cannot be compromised through downtime or any other issue at any point. • In an age where threats to global websites are prevalent, Formula 1® needed a platform that was ready to meet any challenge to its website. They needed a solution that delivers consistency, scalability and yet at the same time is continuously monitored, secure and reliable.
Case Study
Flow Robotics: Scaling Up Production and Accelerating Product Development with IoT
Flow Robotics, a Danish manufacturer, developed flowbot™ ONE pipetting robots to alleviate the strain on bioanalysts in life-science laboratories and hospitals across Europe. These robots were designed to automate part of the testing process, speeding up the time it takes to produce results and reducing pressure on staff. However, the company faced challenges in scaling up production and accelerating product development. High workloads and physically challenging conditions have long been an issue for laboratory professionals. Flow Robotics estimates that around half of medical lab technicians carry out the same arm movements for at least a quarter of their working day. The American Society for Clinical Pathology reported that 85% of laboratory professionals feel burnt out; 36% struggle with inadequate staffing; and 32% face a heavy workload and pressure to complete all testing on time.
Case Study
EDF's Transformation: Enhancing Employee Experience through IT Modernization
EDF, a major UK utilities company, was grappling with a highly customized service management system that was largely manual, with limited potential for automation. This made it difficult to predict or prevent system failures and provide a resilient service. The company's IT system for incident handling was purely manual, leaving no room for modernization. EDF wanted to serve its business and residential customers better by improving the response time to rising energy demands. To achieve this, the company needed to provide its employees with the right tools for improved productivity, better collaboration, and an enhanced IT experience at a reduced cost to serve.
Case Study
Mastercard Exceeds CTR Benchmark by 54% with IBM Watson Advertising Accelerator
In the face of global challenges, brands were required to adapt their communication and outreach strategies. Mastercard, a global technology company in the payments industry, was no exception. The company needed to educate consumers about their partnership with ‘Stand Up to Cancer’ and their campaign to donate up to four million dollars to help fund cancer research. The challenge was to effectively reach and engage consumers, and to do so in a way that would resonate with them and encourage them to take action.