Software AG > 实例探究 > Leading Israeli Mortgage Bank Modernizes IT Assets and Grows Market Share by 7%

Leading Israeli Mortgage Bank Modernizes IT Assets and Grows Market Share by 7%

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公司规模
Large Corporate
地区
  • Asia
国家
  • Israel
产品
  • Software AG’s Natural language
  • webMethods ApplinX
  • webMethods EntireX
技术栈
  • Natural language processing
  • Web-based applications
  • Mainframe systems
实施规模
  • Enterprise-wide Deployment
影响指标
  • Customer Satisfaction
  • Productivity Improvements
  • Revenue Growth
技术
  • 应用基础设施与中间件 - API 集成与管理
适用行业
  • 金融与保险
适用功能
  • 销售与市场营销
  • 商业运营
用例
  • 实时定位系统 (RTLS)
  • 供应链可见性(SCV)
服务
  • 软件设计与工程服务
  • 系统集成
关于客户
Mizrahi Tefahot Bank is Israel’s fourth largest bank with approximately 3,500 employees and 110 branches. Considered the country’s largest mortgage bank, Mizrahi Tefahot manages one-third of Israeli housing loans. More than 300,000 households use the bank’s services. The bank also serves more than 100,000 deposit, savings and pension-fund customers. In addition to financing mortgages, Mizrahi Tefahot also handles mortgages financed by the state treasury valued at approximately 56 billion New Israeli Shekel (NIS). The bank's main focus is its customers and it aims to directly connect with them through various communications channels and offer them custom-tailored products quickly and easily.
挑战
Mizrahi Tefahot Bank, Israel’s fourth largest bank and the country’s largest mortgage bank, was facing stiff competition in the dynamic Israeli banking industry. The bank wanted to reach customers in new ways and offer custom-tailored products quickly and easily. However, the bank's legacy systems did not fit the bank’s ongoing business and legal requirements. The competition among banks was harsh and, in order to succeed, the bank had to change the way it handled customers and the products it offered. The bank’s IT infrastructure integrates core mainframe systems with applications running on open environments, such as Customer Relationship Management (CRM), optical archiving and Web-based applications. The bank clerk’s desktop included both 3270-emulation and .NET applications, requiring them to switch between screens while working with the customer.
解决方案
Mizrahi Tefahot Bank chose to develop its core business systems using Software AG’s Natural language, webMethods EntireX and webMethods ApplinX. The bank first developed a customer system to manage and optimize customer data from the core systems. The system has become the bank’s singular customer management resource. It’s written entirely in Natural and holds all relevant information on more than 750,000 customers while it maintains full connectivity with all other Mizrahi Tefahot Bank systems. Now users have a complete and encompassing view of each customer. The customer system utilizes an authorization process that allows bank employees to perform actions based on hierarchy and allows customers to utilize the advanced services the bank offers via the Web. Today, bank employees can receive any relevant detail required for issuing a loan in real-time, from connectivity to the government’s population registry, and this is fully integrated with all the other bank systems.
运营影响
  • Time to market that’s three to five years faster than the competition
  • Customers can access services conveniently via the Web
  • Graphical user interfaces increase customer satisfaction
  • Single customer center and Web channel built in the shortest time possible
  • Bank gains all-encompassing view of customers
数量效益
  • Market share increased 7% since year 2000
  • The Shoham system manages 400,000 active mortgages and 8,000 daily transactions spread across the bank’s 110 branches

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