Maler-Einkauf Rhein-Ruhr increases growth in the region with QlikView
公司规模
Mid-size Company
地区
- Europe
国家
- Germany
产品
- QlikView
技术栈
- Business Intelligence Tools
实施规模
- Enterprise-wide Deployment
影响指标
- Productivity Improvements
- Customer Satisfaction
技术
- 分析与建模 - 实时分析
适用行业
- 零售
适用功能
- 销售与市场营销
用例
- 供应链可见性(SCV)
- 库存管理
服务
- 数据科学服务
关于客户
Maler-Einkauf Rhein-Ruhr, founded in 1919 as a buying association in Essen, is a cooperative wholesaler that consists of 15 branches within the Rhine/Ruhr region. The company serves over 5,000 customers and has 15,000 listed articles. The company operates in a highly regional business, making it difficult to evaluate business data. The company's primary challenge is to better cultivate their customer base specifically through a customer-oriented approach. To achieve this, the company needs to efficiently analyze data from business processes to improve performance.
挑战
Maler-Einkauf Rhein-Ruhr, a buying association with 15 branches in the Rhine/Ruhr region, was facing challenges in evaluating its business data due to the large number of customers and listed articles. The company's reporting system consisted of endless lists of printed paper, which was laborious and time-consuming to navigate. The options for questions and analysis were very limited, preventing the management from dynamically and flexibly controlling their sales and purchasing processes. The primary challenge for MEG Rhein-Ruhr was to better cultivate their customer base specifically through a customer-oriented approach, which required highly efficient analysis of data from business processes to improve performance.
解决方案
Maler-Einkauf Rhein-Ruhr deployed QlikView to a handful of users in a matter of weeks. With QlikView, the company can now access and flexibly analyze available business data, comparing target and actual figures, and measuring them against external information sources. The analytical perspective in QlikView can be easily adapted with a few mouse clicks since all of the data is permanently stored in the main memory. This allows the management of the buying association to prepare for discussions with customers, suppliers, and colleagues in sales in a comprehensive manner. QlikView is now used for a range of questions at MEG Rhein-Ruhr. For example, the IT manager can comfortably evaluate log data to efficiently manage the system. If a new branch needs to be opened to promote regional growth, both the best location and ideal product line can be determined using QlikView.
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