Qlik > 实例探究 > Manufacturer increases sales conversion rates with BI solution

Manufacturer increases sales conversion rates with BI solution

Qlik Logo
公司规模
Mid-size Company
地区
  • Europe
国家
  • Finland
产品
  • QlikView version 9
技术栈
  • IBS ASW
  • Maestro
  • Lotus Notes
实施规模
  • Enterprise-wide Deployment
影响指标
  • Productivity Improvements
  • Customer Satisfaction
技术
  • 分析与建模 - 实时分析
适用行业
  • 建筑与基础设施
适用功能
  • 销售与市场营销
  • 商业运营
用例
  • 实时定位系统 (RTLS)
  • 质量预测分析
服务
  • 软件设计与工程服务
  • 系统集成
关于客户
Tulikivi comprises the Tulikivi Corporation, which is a listed family enterprise, and its subsidiaries. Tulikivi is the world's largest manufacturer of heat-retaining fireplaces. Tulikivi and its customers value wellbeing, interior design and the benefits of bioenergy. Tulikivi's net sales are slightly under EUR 60 million, of which exports account for about half. Tulikivi employs approximately 500 people. The company operates in the manufacturing sector, specifically in the construction industry. Tulikivi has introduced QlikView applications to monitor sales and profitability, to chart customer potential and carry out cost centre reporting. The next aim is to expand the use of the software to acquisition, quality operations and environmental reporting.
挑战
Tulikivi Corporation, the world’s largest manufacturer of heat-retaining fireplaces, adopted a new, product group-based strategy. In line with the new strategy, the company wanted to analyse business information more efficiently. Previously, meetings dragged on while waiting for information, and in many cases the information received was not the information that was agreed on. Further challenges included slow reporting and software, which resulted in waiting for analyses. In the old days, it was a challenge to compile reports manually quickly enough. The software was too slow and they had to wait for analyses. Meetings dragged on and the reports that were produced did not always meet the actual need. Distribution of reports was another problem.
解决方案
Tulikivi Corporation implemented QlikView version 9 alongside IBS ASW, Maestro and Lotus Notes. QlikView’s easy-to-use web interface solved the problem of report distribution. Another advantage of the web-based interface is that no separate installations are required for individual computers any more. Now Tulikivi has introduced QlikView applications to monitor sales and profitability, to chart customer potential and carry out cost centre reporting. The next aim is to expand the use of the software to acquisition, quality operations and environmental reporting. At present, Tulikivi has around 40 in-house users, and an additional 30 Tulikivi retailers use the software outside the company.
运营影响
  • QlikView has helped Tulikivi gain access to information that previously remained in the dark, and to gain completely new information on potential clients.
  • The software has brought significant improvements to the processing of data on potential customers, as well as response rates.
  • Analyses indicate that the company has succeeded in eliminating products with low profit margins from its range.
  • Tulikivi has been able to focus its efforts on the correct targets and screen out areas where sales have been unprofitable.
  • QlikView has also improved the efficiency of cost reporting.
数量效益
  • Development of the first QlikView application took less than a week.
  • It only takes 15 minutes for new users to start using QlikView.

Case Study missing?

Start adding your own!

Register with your work email and create a new case study profile for your business.

Add New Record

相关案例.

联系我们

欢迎与我们交流!
* Required
* Required
* Required
* Invalid email address
提交此表单,即表示您同意 IoT ONE 可以与您联系并分享洞察和营销信息。
不,谢谢,我不想收到来自 IoT ONE 的任何营销电子邮件。
提交

感谢您的信息!
我们会很快与你取得联系。