适用行业
- 电子商务
- 零售
适用功能
- 质量保证
- 销售与市场营销
用例
- 库存管理
- 零售店自动化
服务
- 系统集成
- 测试与认证
关于客户
微软公司是一家业务遍及全球的跨国技术提供商。它拥有一个庞大的电子商务部门,负责管理公司网站和数字商店的内容和促销活动。电子商务团队负责更新全球网站的所有产品线的信息和内容。这涉及管理全球电子商务网站上的数千个内容更新和促销。该团队还负责微软全球在线商店中所有产品线的商品促销活动。电子商务团队没有专门的工程师,通常与服务团队合作来满足业务需求。
挑战
Microsoft 的电子商务团队在有效管理公司网站和数字商店的内容和促销方面面临着重大挑战。内容发布过程非常复杂,涉及多个级别的审批以及各个团队之间的协作,以保持 240 多个地区的数百个页面的更新。该流程通过 Excel 电子表格进行管理,内容、图像和其他发布信息在不同的电子表格中进行跟踪。在某些情况下,有超过 200 个电子表格来跟踪网站上单个页面的更新。内容审批是手动处理的,通常会导致发布时间表出现瓶颈和延迟。此外,Microsoft 的旧解决方案使得轻松跟踪发布任务和提供发布状态的可见性变得困难。该公司在管理商品促销方面还面临挑战,这是一个手动且耗时的过程。
解决方案
Microsoft 寻求 K2 Software 及其专业服务团队提供自动化解决方案来处理全球团队的发布流程。借助 K2 的 SmartForms 和工作流程引擎,Microsoft 现在拥有简化的发布流程,允许区域营销经理通过在线门户提交内容。预制作审批任务会根据区域自动路由到正确的组,内容会自动排队并安排进入内容管理系统 (CMS)。这使得某些领域的发布错误减少了 30%。对于商品促销管理,微软再次求助于 K2 Five 及其专业服务团队。他们能够快速提供独特的定制解决方案,用于处理全球网站营销人员管理的各种促销和活动。销售人员现在可以通过集中的在线工作区快速提交促销信息,从而减少错误并节省时间。
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