QlikView Customer Snapshot – Agora Publishing
公司规模
Mid-size Company
地区
- America
国家
- United States
产品
- QlikView Server
- QlikView Publisher
实施规模
- Enterprise-wide Deployment
影响指标
- Productivity Improvements
- Cost Savings
技术
- 分析与建模 - 实时分析
适用功能
- 销售与市场营销
用例
- 质量预测分析
- 补货预测
关于客户
Agora Publishing Services is a holding company for various international publishers of financial, health, travel, and special interest books and newsletters. The company publishes more than 300 books and 40 newsletters, reaching 1 million readers from around the world. The business has shifted from 95% direct mail acquisition to 60% from email and web. The company is supported by 200 employees within its Baltimore offices and is headquartered in Baltimore, Maryland. The company operates in the media industry.
挑战
Agora Publishing Services, a holding company of various international publishers, was facing a challenge of performance visibility and improved guidance into their seven autonomous businesses. It was critical for the executive team and business managers that the new system not encroach on their current business practices. The company had shifted its business from 95% direct mail acquisition to 60% from email and web, and needed a solution that could effectively manage and analyze this transition.
解决方案
Agora Publishing Services deployed QlikView to approximately 100 users across 2 functions to all of management across 6 countries and 3 continents. The solution provided an executive analysis view of marketing performance across businesses, channels, promotions, source and list codes via dashboards. Marketing Analysis users extended from marketing program assistants through to the CEO measuring campaign performance across all channels including e-marketing measuring metrics of return on advertising, $ / name, and $ / program. The solution also helped assess and understand customer and subscriber behavior, measure current / projected customer lifetime value and current / forecast line of business value and product portfolio value. Product managers could look at sales across products to assess where they had gaps and possible ideas for new products. QlikView was selected after 15 other solutions were considered (including traditional BI and marketing analytics niche solutions). The company implemented QlikView Server and Publisher in 16 weeks (20% of forecast), 60% under budget.
运营影响
数量效益
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