MoEngage > 实例探究 > 通过 MoEngage at Rain 提高客户保留率和参与度

通过 MoEngage at Rain 提高客户保留率和参与度

技术

适用功能

关于客户

Rain 是一家获得许可的加密货币经纪和托管机构，为中东、土耳其和北非提供服务。

挑战

Rain 面临的挑战是跨不同渠道发送沟通的困难以及作为加密投资品牌需要进行额外的尽职调查。

解决方案

Rain 实施 MoEngage 作为克服这些挑战并改进营销工作的解决方案。

运营影响

The implementation of MoEngage's insights-led engagement platform led to significant operational improvements for Rain. The platform's compatibility with Rain's existing Martech stack allowed for a seamless integration, eliminating the previous challenges the company faced with its CRM system. The ability to track key metrics and gain insights into customer behavior enabled Rain to create more effective, customer-centric campaigns. This not only improved customer engagement but also led to a significant increase in customer retention. The insights gained from MoEngage's platform provided Rain with a clear direction for their customer engagement and retention strategies, leading to more successful outcomes.

数量效益

Rain was able to double its customer retention metrics
The company was able to track top of the funnel numbers such as active users and sessions generated
Rain discovered that customers who transacted three times a month had higher retention rates