Restaurant efficiency improves service
公司规模
Large Corporate
地区
- Europe
国家
- Russia
产品
- Qlik Sense
- QlikView
技术栈
- Business Intelligence
- Data Consolidation
- Data Reporting
实施规模
- Enterprise-wide Deployment
影响指标
- Productivity Improvements
- Customer Satisfaction
技术
- 分析与建模 - 实时分析
- 分析与建模 - 大数据分析
适用行业
- 零售
适用功能
- 销售与市场营销
用例
- 实时定位系统 (RTLS)
- 需求计划与预测
- 质量预测分析
服务
- 数据科学服务
- 系统集成
关于客户
Burger King Russia is a leader in the Russian fast food market. It opened its first Russian premises in 2010 and has launched 100 new restaurants every year since 2015. The chain now consists of 760 outlets across 300 cities and six time zones. The main goal of Burger King Russia is to combine rapid regional expansion with profitability. This relies on making sound data-driven business decisions. It needs data to provide its 200 area managers and 760 restaurant managers with all the facts, figures, and market trends they need to run successful restaurants. In the other direction, it also needs to receive quick feedback from them on new initiatives because Burger King’s business development strategy is based on ‘quick wins’ with measurable results rapidly digitized as a basis for planning next steps.
挑战
Burger King Russia, a leader in the Russian fast food market, has been rapidly expanding its operations, launching 100 new restaurants every year since 2015. The chain now consists of 760 outlets across 300 cities and six time zones. The main goal of Burger King Russia is to combine rapid regional expansion with profitability, which relies on making sound data-driven business decisions. It needs data to provide its 200 area managers and 760 restaurant managers with all the facts, figures, and market trends they need to run successful restaurants. In the other direction, it also needs to receive quick feedback from them on new initiatives because Burger King’s business development strategy is based on ‘quick wins’ with measurable results rapidly digitized as a basis for planning next steps. However, Burger King Russia needed to transform and streamline its approach to data and reporting and saw business intelligence (BI) as the way ahead.
解决方案
Burger King Russia turned to Qlik to fulfill its needs for a highly performant and flexible business intelligence solution. The company started with QlikView for its reporting capabilities but has since moved to Qlik Sense. The analytics modernization from QlikView to Qlik Sense was masterminded by Qlik’s Russian partner, Qlever. The shift to Qlik Sense offered greater architecture flexibility, allowing additional servers to be connected quickly and easily, giving access to an increased number of better quality data sources. Also, Qlik Sense empowers users to create apps based on their own data needs and then publish them for use elsewhere in the business. The BI solution powered by Qlik has become the basis for a unique, large-scale restaurant chain management system powered by many indicators. Managers have access to objective, demonstrable, and timely information connected to their work, which ensures they remain engaged in improving the company’s efficiency.
运营影响
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