N-iX > 实例探究 > 通过近实时竞争对手分析改进零售产品定价策略

通过近实时竞争对手分析改进零售产品定价策略

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技术
  • 分析与建模 - 实时分析
  • 平台即服务 (PaaS) - 应用开发平台
适用行业
  • 建筑与基础设施
  • 零售
适用功能
  • 产品研发
  • 销售与市场营销
用例
  • 实时定位系统 (RTLS)
  • 零售店自动化
关于客户
我们的客户是北美和全球领先的奢侈品连锁店之一。该公司向 100 多个国家的客户零售独家服装、配饰和家居产品。
挑战
我们的客户希望增强他们分析竞争对手定价政策的能力,以提高他们自己的定价策略的有效性并增加销售额。
解决方案
N-iX 开发了一个新的产品定价平台,可以分析竞争对手的产品价格并提供近乎实时的报告。它使我们的客户能够有效地匹配其客户的产品和价格需求。
运营影响
  • The new product pricing platform developed by N-iX has significantly improved the client's ability to analyze competitor pricing and develop effective pricing strategies. The platform provides near real-time reporting, allowing the client to receive accurate up-to-date pricing information with minimal delay. This has enhanced the accuracy and effectiveness of their business processes. The solution's intuitive and visually appealing UI has also improved user experience. Additionally, the establishment of manual testing ensures the error-free performance of the solution, and the built CI/CD pipeline has streamlined the development process, accelerating time-to-market.

数量效益
  • Improved the effectiveness of the client’s pricing strategies

  • Increased sales with the help of accurate insights and analytics about their competitors

  • Accelerated time-to-market by setting up the CI/CD pipeline from scratch

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