Twilio > 实例探究 > Blue Pin:通过自动化和个性化通信彻底改变酒店入住登记

Blue Pin:通过自动化和个性化通信彻底改变酒店入住登记

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技术
  • 网络与连接 - NFC
适用行业
  • 零售
用例
  • 零售店自动化
  • 时间敏感网络
服务
  • 系统集成
关于客户
香港某知名五星级酒店使用Blue Pin的解决方案,40%的客人使用自助服务平台。他们还在澳大利亚和新加坡开展业务,并在酒店、餐饮和零售行业拥有潜在客户。
挑战
酒店在办理入住时面临漫长的等待时间,导致客户体验不佳且人员短缺。
解决方案
Blue Pin 开发了一种自助服务解决方案,客人可以通过与机器人交互来办理入住和退房手续,将入住时间从 10 分钟缩短至 5 分钟。他们还实施了 Twilio 的 WhatsApp API,以实现与客人的个性化沟通。
运营影响
  • The implementation of Blue Pin's solution has significantly improved the hotel's operational efficiency and customer experience. The reduced check-in time has not only saved guests' time but also addressed the staffing shortage issue at the hotel. The introduction of WhatsApp as a communication channel has made interactions between the hotel and guests more effective and personalized. The hotel can now send timely and relevant messages about accommodations, upsells, cross-sells, promotions, and special offers. The solution has also made it possible for the hotel to go paperless, contributing to environmental sustainability. Blue Pin's solution has proven to be a game-changer in the hospitality industry, and the company plans to expand its services to other sectors.
数量效益
  • Reduced check-in time by 50%, from 10 minutes to 5 minutes
  • 40% of guests at the five-star hotel in Hong Kong use the self-service platform for check-in and check-out
  • The hotel sends an estimated 6,000 personalized WhatsApp messages per month

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