ManyChat > 实例探究 > 护士招聘转型:亨伯河医院如何使用 ManyChat 重复预约面试

护士招聘转型:亨伯河医院如何使用 ManyChat 重复预约面试

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技术
  • 网络与连接 - 无线接入网
  • 传感器 - 液体检测传感器
适用行业
  • 医疗保健和医院
  • 海洋与航运
适用功能
  • 设施管理
  • 销售与市场营销
关于客户
亨伯河医院是加拿大多伦多的一家主要急症护理机构。它是北美第一家全数字化医院,旨在为社区提供卓越的患者护理。
挑战
亨伯河医院面临加拿大护士短缺的问题,并努力通过传统的招聘委员会吸引合格的 ICU 护理候选人。
解决方案
亨伯河医院与 Applichat 合作,使用 ManyChat 实施聊天营销招聘策略。他们专注于 Facebook 广告,针对特定技能和兴趣,投放点击 Messenger 广告,并自动化潜在客户资格流程。
运营影响
  • By transitioning from traditional job boards to a Chat-based marketing system, Humber River Hospital was able to revolutionize its recruitment process. The interactive recruiting process not only saved them money but also valuable resources when looking for qualified nursing candidates. The targeted Facebook ads and the automated lead qualification process improved engagement and conversions. The hospital was able to interact with potential candidates on a one-on-one basis, making the recruitment process more personalized and efficient. The new recruitment strategy also allowed the hospital to filter out candidates without the proper qualifications, ensuring that only the most suitable candidates were considered for the ICU nursing positions.

数量效益
  • Potential $10,000 reduction in cost per placement

  • 2X increase in booked interviews

  • 58 qualified applicants in 40 days

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