MoEngage > 实例探究 > S'More 如何通过个性化体验将入职完成率提高到 85%

S'More 如何通过个性化体验将入职完成率提高到 85%

技术

平台即服务 (PaaS) - 应用开发平台

适用行业

消费品
电信

用例

时间敏感网络

关于客户

S'More 拥有超过 350,000 名客户，是 App Store 中第五大推荐的约会应用程序。他们还制作了 Instagram 上排名第一的名人约会节目，观看次数超过 1000 万。

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挑战

S'More 希望创建一款专注于有意义的联系和个性化体验的约会应用程序。他们需要保持现有客户的参与度，并为新客户提供良好的入职体验。

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解决方案

S'More 与 MoEngage 和 Amplitude 合作，更好地了解他们的客户并使用个性化消息传递吸引他们。他们专注于捕捉每个人的独特性，并利用数据和洞察力在正确的时间向正确的消费者传达正确的信息。他们还允许每位客户在个人资料中添加语音注释、音乐曲目、视频和社交媒体，以彰显每位客户的独特性。

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运营影响

The partnership with MoEngage and Amplitude allowed S’More to better understand its customers and engage them using personalized messaging. This resulted in a more meaningful connection with the customers, as the app was able to reach the right consumers, with the right message, at the right time. The use of voice notes, music tracks, videos, social media, etc. that could be added to their profiles by newcomers improved personalized experiences at the right time and on the best channel. The creation of exclusive video content on the app also allowed customers to discover other singles organically based on shared content preferences. This resulted in a more engaging and personalized user experience, which in turn led to increased customer retention.

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数量效益

Enhanced the customer onboarding experience with personalized flows, increasing the completion of onboarding by 15%
Re-engaged 40% of customer cohorts with Amplitude-MoEngage campaigns
Achieved a 65% uplift in App Engagement Time

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