storEDGE 通过 Twilio 支持的呼叫跟踪彻底改变了自助存储行业的销售线索生成
技术
- 应用基础设施与中间件 - 数据库管理和存储
- 基础设施即服务 (IaaS) - 云存储服务
适用行业
- 建筑物
- 电信
适用功能
- 设施管理
- 销售与市场营销
用例
- 库存管理
- 语音识别
关于客户
storageEDGE 是 Red Nova Labs 旗下公司，是一个值得信赖的网络营销平台，拥有 5,000 多个存储设施。 storEDGE 成立于 2009 年，选择 Twilio 作为其解决方案的基础，帮助自助仓储运营商量化营销活动的效率并提高入住率。如今，该公司提供了一套基于 Twilio 的全面解决方案。 storEDGE 是第一个自助存储业务管理软件，还包含销售线索管理信息。基于云的解决方案在接听电话之前提供所有与客户相关的帐户数据，包括付款和收款状态，并直接将通话录音记录到租户的文件中。
挑战
自助仓储行业正在努力解决过时的潜在客户开发方法，例如黄页列表，这些方法不仅成本高昂，而且难以衡量有效性。该行业严重依赖电话销售，占销售线索的 90%，但其中大部分并未转化为预订。如果没有具体的数据来管理潜在客户的生命周期，自助仓储公司只能做出有根据的猜测，以最大限度地提高营销投资回报率。这对于独立运营商来说尤其具有挑战性，他们需要一种数据驱动的方法来跟踪从最初的电话到最终入住的线索。
解决方案
storEDGE 与 Twilio 合作，为自助存储设施提供创新的呼叫跟踪工具，以确保网页线索转换为电话呼叫，而电话呼叫转换为创收预订。使用 Twilio Voice，storEDGE 在其在线目录中内置了呼叫跟踪和呼叫录音功能。该解决方案自动识别位置并向存储设施分配一个唯一的本地电话号码，然后该电话号码会在 StorageFront 站点上列出。每个专用电话号码都会捕获衡量每个列表有效性的分析数据，例如生成的潜在客户数量、收到的呼叫数量以及呼叫时长。 storEDGE 还提供每个呼叫的可下载 mp3 文件，存储设施经理可以使用该文件来监控销售和所提供服务的质量。 storEDGE 还考虑使用 Twilio 实现出站呼叫和 SMS 功能，例如客户账单提醒或短信付款。
运营影响
数量效益
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