技术
- 分析与建模 - 大数据分析
- 平台即服务 (PaaS) - 应用开发平台
适用行业
- 建筑物
- 建筑与基础设施
适用功能
- 物流运输
- 销售与市场营销
用例
- 自主运输系统
- 时间敏感网络
服务
- 培训
关于客户
Super Dispatch 是一家成长阶段的初创公司,提供汽车运输在线平台。它是承运人和托运人更快、更智能、更轻松地运输汽车所需的一切的一站式商店。 Super Dispatch 平台以尖端技术和一流软件为后盾,提供先进的承运人和托运人体验,节省时间、金钱和资源,使客户能够专注于在更短的时间内使用更少的资源运输更多的汽车。该公司的目标是吸引尽可能多的新用户,并尽快优化活跃用户的体验,以获得动力。
挑战
Super Dispatch 是一个汽车运输在线平台,在吸引新用户和优化活跃用户体验方面面临挑战。该公司的数据是分散的,分散在各种数字资产、业务系统和营销工具中。员工依赖公司内部共享的电子表格来实现不同目的,例如营销、计费和销售。数据是从业务系统或软件即服务 (SaaS) 平台单独下载并在 Excel 中进行分析。这对营销、销售和运营分析行业的资深人士阿曼·马尔霍特拉(Aman Malhotra)提出了重大挑战,他被聘用是为了通过使用数据来提高用户激活、保留和货币化。
解决方案
Aman Malhotra 着手从头开始为 Super Dispatch 构建新的数据架构。她的目标是创建一个数据管道,提供单一事实来源,简单,可供公司内具有不同数据分析背景的用户访问,并存储在单一位置。这个新架构的一个关键组件是 Fivetran,这是一种数据集成服务,具有广泛的 SaaS 平台连接器库。 Fivetran 近乎实时地自动从 Salesforce、MailChimp、Sendgrid、Intercom、Webhooks 和 Braintree 提取数据,并将其加载到 Amazon Redshift 数据仓库中。然后,使用该公司的商业智能工具 Tableau 来分析数据,并通过实时仪表板、图表、图形和其他可视化效果,以易于理解的格式将其呈现给业务用户。从这些数据中获得的见解用于制定数据驱动的决策并为正在进行的活动提供信息,优化结果并推动客户行为。
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