适用行业
- 生命科学
- 包装
适用功能
- 产品研发
用例
- 智能包装
- 制造过程模拟
关于客户
联合利华是一家跨国消费品公司,业务遍及 190 多个国家。该公司的产品组合包括食品、饮料、清洁剂和个人护理产品。联合利华以其对创新的承诺而闻名,并不断寻求使其产品与竞争对手区分开来的方法。在这种情况下,该公司专注于增强其流行的男性美容产品线 Lynx (Axe) 品牌。我们面临的挑战是设计一种在市场上脱颖而出的新除臭剂包装概念,但联合利华缺乏必要的内部专业知识来采用模拟和分析方法来设计和测试新罐。
挑战
联合利华是消费品行业的全球领导者,一直在寻求保持其在男性美容市场创新优势的方法。该公司特别注重将其 Lynx (Axe) 品牌与竞争对手区分开来。我们面临的挑战是设计一种在市场上脱颖而出的新除臭剂包装概念。然而,联合利华缺乏必要的内部专业知识来采用模拟和分析方法来设计和测试新罐。他们需要一个开发合作伙伴来协助新包装概念的设计和测试。
解决方案
联合利华与 Altair ProductDesign 合作应对这一挑战。最初的除臭剂罐设计概念是由联合利华创建的,Altair ProductDesign 进行优化来定义材料布局,以加固盖子按钮并优化通过罐侧壁的负载路径。然后开发了一个更详细的模型来研究一系列“假设”场景,例如载荷值、几何形状变化和材料选项。该过程确定了整个盖子的加固区域,并测量了不同材料特性对刚度和应力的影响。然后根据制造成本对这些进行排名,为材料选择决策提供有价值的指标。 Altair ProductDesign 还为联合利华配备了一套专为包装设计开发的新流程工具。 “Atlas”系统是与联合利华能力开发团队密切合作历时 4-5 年开发出来的,使联合利华的 CAD 和概念设计师能够在设计过程的早期进行分析研究。
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