VELASCA 与 DOMO 和 EMPOWERED ANALYTICS 合作拓展品牌
公司规模
SME
地区
- Europe
国家
- Italy
产品
- Domo BI & Analytics
技术栈
- Cloud-based platform
- Advanced analytics tools
实施规模
- Enterprise-wide Deployment
影响指标
- Revenue Growth
- Productivity Improvements
- Customer Satisfaction
技术
- 分析与建模 - 实时分析
- 分析与建模 - 大数据分析
适用行业
- 零售
适用功能
- 销售与市场营销
- 商业运营
用例
- 供应链可见性(SCV)
- 库存管理
服务
- 云规划/设计/实施服务
- 数据科学服务
关于客户
Velasca 是一家意大利鞋类品牌，致力于为世界各地的人们提供优雅的手工产品。该零售商确保每双鞋都直接从工匠到买家手中，建立具有影响力的直接面向消费者的关系。2022 年，Velasca 拥有 70 多名员工、16 家遍布欧洲的门店，并于近期推出了 Velasca 女装系列，有望取得成功。然而，为了保持这种势头，Velasca 需要克服某些挑战，例如实时处理来自各个门店的大量客户数据。这意味着 Velasca 需要制定强大的数据驱动型战略，并使用高级分析工具来推动未来的成功。
挑战
Velasca 是一家直接面向消费者的品牌，它面临着多项挑战。这些挑战包括收集正确的数据以了解谁在何时购买了哪些产品、从线上和线下渠道收集全渠道洞察、管理库存和调整生产以满足不断变化的需求、分析客户服务以了解客户需求、痛点和解决方案，以及监控绩效营销以更好地实时构建和优化营销活动。尽管拥有多种数据工具，但他们仍面临数据孤岛无法跨团队和平台同步、手动流程浪费宝贵的时间和资源、供应链问题威胁到直接面向消费者的体验，以及过时的分析数据不易获取或使用等问题。
解决方案
Velasca 需要一个单一、全面的数据中心，以便公司所有团队共享、同步和激活分析数据。他们与 BitBang 和 Domo 合作，后者是一个基于云的平台，可提供简化的近乎实时的数据访问。借助这些先进的分析工具，Velasca 能够集中所有信息来源，从发票和生产成本到物流和客户信息。他们实现了关键任务的自动化，减少了手动和人为错误，节省了时间和资源，并且只需要一个较小的工程团队。他们提高了数据素养，允许每个成员创建和监控自己的共享数据仪表板。这种对业务的关注使他们有更多时间来创新更高级别的决策和流程。
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