技术
- 平台即服务 (PaaS) - 应用开发平台
适用行业
- 建筑物
- 建筑与基础设施
适用功能
- 销售与市场营销
用例
- 供应链可见性(SCV)
- 时间敏感网络
服务
- 云规划/设计/实施服务
- 系统集成
关于客户
Westwing 是欧洲基于灵感的家居和生活电子商务领域的领导者,2020 年收入达 4.33 亿欧元。通过其“购物杂志”,Westwing 通过精选的产品选择并将其与华丽的内容相结合,激励其忠实的家居爱好者客户。该公司拥有无与伦比的忠诚度,超过 79% 的订单来自回头客。 Westwing 的使命是激发灵感并使每个家庭都成为美丽的家。 Westwing 成立于 2011 年,总部位于慕尼黑,于 2018 年 10 月在法兰克福证券交易所上市,业务遍及 11 个欧洲国家。
挑战
Westwing 是欧洲领先的电子商务公司,其面临着过时的技术堆栈和低效的数据架构的挑战。该公司认识到在集中位置集成数据的重要性,但其本地架构上的手动工作变得越来越耗时。为了与每个不同的数据源集成,每一行代码都必须使用 Python 进行编程。这减缓了公司的增长速度,并阻碍其实现业务的整体视角。 Westwing 决定将其架构迁移到云端,以 Snowflake 作为数据仓库,并外包商品服务,以专注于扩展电子商务平台的战略目标。然而,随着雄心勃勃的云迁移最后期限的临近,Westwing 需要找到一种能够快速高效地自动访问数据的 ELT 解决方案。
解决方案
Westwing 选择 Fivetran 是因为它能够更快地连接到数据源,并且比竞争对手提供更多的预配置连接器。 Fivetran 还为减缓 Westwing 增长的复杂手动构建提供了替代方案。该公司现在使用 Fivetran 的 Facebook 广告和 Pinterest 广告连接器来衡量社交媒体和广告活动的有效性。除了营销之外,Fivetran 的 Google Analytics 360 连接器还使 Westwing 能够了解客户如何与网站和产品目录进行交互。对来自 Salesforce 和 Braze 等 CRM 软件的数据进行分析,以帮助培养关键的供应商和制造商关系。在每个数据源中,Fivetran 的易用性和可靠性加速了 Westwing 分析的使用。
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